FSC Australia Retailer Training Workshop
FSC is the word on everyone’s lips according to print Industry newsletter Print 21.
Australian retailers are now also turning to FSC certified products to manage supply chains and avoid the risks of being caught with products sourced from illegal or unsustainably harvested wood.
Retail stores around the world are offering customers greater value by taking care of their social and environmental concerns. FSC is the tool they use to deliver that value.
Major retailers such as The Home Depot, Staples or Office Depot in the United States, B&Q, Marks & Spencer and many others in the UK, Migros and Co-op in Switzerland, Obe in Germany, Castorama in France all work with FSC.
The Program
This half day program is intended for people working in the retail industry as either buyers or marketers of wood and fibre products or people with overall responsibility for management of social and environmental issues in the supply chain.
The program covers:
• Introduction to the FSC system and how it works
• Different FSC labels and what they mean
• Sourcing FSC products – where to look
• What to ask for when sourcing FSC products
• Keeping track of your FSC products
• FSC trademark and labelling requirements
• Using FSC trademarks to promote your certified products
• Getting authority to use FSC trademarks and your obligations
• Developing FSC marketing programs
Program leaders
Michael Spencer is a former Head of Marketing and Communication at FSC International and Merrin Layden is the FSC Nominated Agent responsible for managing trademark use in Australia.
Value of the program
Save yourself time and money by understanding the system and getting it right. Get ahead of your competitors by being able to work with the system to offer customers ‘peace of mind’ with the products they are buying. The program will provide a solid overview of how to use the FSC system and be confident of using it properly.
Cost
The program cost is $500 for individuals with discounts available for FSC members and multiple bookings. The program is also offered as an in-house training program.
Time and Place
The program will run from 8.30 am until approximately 1.00 pm at the FSC Office in Marland House, 570 Bourke Street Melbourne.
Further information: Merrin Layden, FSC Projects Manager (03) 8636 2661 or merrin@fscaustralia.org
